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Transforming Your Self

Streaming Video Course

Complete 3-day Training with Steve Andreas

11+ hours of streaming video from a complete 3-day training: unlimited access for $245. (Before applicable taxes)

Plus bonus video!

People have realized for centuries that a strong identity provides both a keel and a compass as we sail the seas of life, maintaining stability and direction despite winds, weather, and currents. But if your self-concept is poorly constructed, it won’t work very well in storms, and may steer you onto the rocks. Stability can also interfere with changing direction when you want to do that.This training teaches you how your self-concept functions, and how to use those understandings to make your self-concept work better.

A well-functioning self-concept is:

a. Resilient, durable and lasting (available when you need it most).
b. Accurate (fits with reality).
c. Self-correcting (responsive to feedback).
d. Unconscious (as in peak performance).
e. Connecting with others, rather than separating.
f. Free of self-importance, arrogance, and all the other consequences of egotism.

Your self-concept is a generalization, a self-belief, that you make about what kind of person you are. It’s not a single thing; it’s composed of many different qualities or abilities (tenacity, intelligence, kindness, etc.).

From your wealth of memories (and future forecasts) you select experiences of having a quality, and then collect them and assemble them into an internal mental structure.

Like your name, your self-concept goes through time and across contexts. Changes in it will generalize very widely in time and space, often in unexpected ways.

Since it’s a process that describes itself, it’s self-referential and self-generating, a feed-forward, goal-oriented system that creates itself, and is self-reinforcing.

Since it’s only one of many possible generalizations that you could make from your wealth of memories and forecasts, it can always be changed to another one that works better. Understanding the detailed structure of self-concept allows us to easily make changes that improve how it works.


Recorded at the Colorado summer residential Master Practitioner Training in 2004, this program is also part of the NLP Comprehensive “Portable Master Practitioner Training” DVD set.

This program contains live training in all of the material in the book, Transforming Your Self, by Steve Andreas (2002).

Why buy streaming video when you can get the same information much cheaper in book form?

There are many possible answers to that question. Many people find it much easier to learn from a live training than from a book. A live training is like a song; there is the content (the verbal lyrics) and there is the nonverbal delivery of the lyrics (the key, the melody, the timing, emphasis, etc.) that makes a song that is heard a much richer experience than the written score alone. The gestures and other nonverbal responses available in a video often clarify what would be difficult or impossible to describe in words.

This doesn’t have to be an either/or choice. Many trainings have very few written handouts, or none at all. The book that this training video is based on is the most complete “handout” you could possibly imagine, so you can immerse yourself in the video, free of any need to take written notes, secure in the knowledge that you can always refer to that section of the book. Every training is somewhat unique in the questions asked, and the problems that participants encounter, providing additional breadth of experience.

Trainers who want to expand and add to their skills may find it useful to learn from this extended experience of Steve’s relaxed yet well-organized training style at its best, even if they are already familiar with the content.

Technical note:

This single-camera footage is unedited, “fly on the wall,” complete except for a few minutes now and then when the recording failed.

Steve always wears a microphone, and any demonstration subject always wears a microphone, so their sound quality is very good. Participants don’t have microphones, so sometimes it’s hard to hear their comments or questions clearly. However the gist of what they said is usually clear from the context, and Steve’s response to it.

Bonus Video!: Building Self-Concept Demonstration

In addition to the 11+ hours of regular video, you'll also get a free demo of how to use this information with a client, sold elsewhere for $39. In this demonstration Peter learned how to think of himself as lovable, and the wide-ranging impact of this change is demonstrated in follow-up interviews with Peter and his wife.

What people are saying about Transforming Your Self:

“Steve Andreas' Transforming Your Self is not only a must read, it is a must do book. So much of self help these days enumerates the habits and abilities that you need to be successful. Unfortunately, that doesn't tell you how you can acquire those traits in a way that matches who you are. By doing the step by step instructions in Steve's book you can build a self-concept that can have you performing the way you always wanted to.

“I know because I lost 70 pounds in 6 months by creating a self concept of 'I am a healthy eater.' Using Steve's process I was able to:

  • Identify all the times when I was a healthy eater. I wasn't as bad as I had thought.
  • Establish the deep motivation, not just will power, to be even more of a healthy eater, regardless of what was going on in my life.
  • Redirect all the habits and beliefs that prevented me from consistently being a healthy eater.
“I have kept the weight off for over 5 years, and I have no fear of it ever coming back.”
—Wayne A. Perry III


“Reading this book is like being back at the emergence of NLP with Frogs into Princes, just vastly more coherent. Fresh new thinking combines with Steve's customary clarity of thinking, warmth and humor. Steve Andreas takes the lead in the NLP community again. I'd say this is the best NLP framework ever for dealing with the level of Identity. Transforming Your Self is simply breathtaking. I've already had people who are hungry for self-renewal reading my copy and being delighted.”

—Richard Bolstad, NLP Trainer, New Zealand


"When I first worked through Transforming Your Self, I was blown away by how profound this work is. I had my first transformational experience when I explored the quality of gratitude, revisiting times in my life I was most grateful. Going through the exercises increased my sense of gratitude tremendously, actually bringing tears to my eyes several times.

"The first time I used the model with someone else, I worked with a woman whose certain quality was independence, which she prided herself on. With the book in my hand I went through the outline step by step, teaching her how to make this quality even stronger. At times she nearly came to tears. When we were done I asked her if she was independent. She said "Yes, but now I realize how many people helped me along the way, and now I want to call them and thank them." That kind of response is typical of the deep balance and humility that results from self-concept work—the opposite of egotism/narcissism.

"When I'm working with clients the typical comments I get are, "Is this really happening?" "Will this stay this way?" and "How can this be this easy?" signaling conscious amazement at desired unconscious changes.

"Years later I'm still using the model for my own personal development and with my clients with extraordinary results. Every model has its limits but I've yet to find the limits of the self-concept model. I have not encountered its equal in the field of NLP or anywhere else."

—Damon Cart, NLP Gym



“Since Monday of last week, I have been going back and forth between reading Six Blind Elephants (so far just Volume One) and Transforming Your Self. I am doing the exercises, playing with the distinctions, taking and reviewing notes and...Wow. I'm consistently amazed at how much better I feel and act afterward. I feel—at times—like a brand new person. I know that it is still 'me,' just a much better organized and happier and persistent one.

“I knew those books were important ten years ago when I first encountered them, but reviewing and using the materials on a regular basis has really paid dividends for me. I want to say 'Thanks' to you for taking the time to do the work of discovering and eliciting those patterns and writing them down so that others can benefit from them.”

—Ryan Nagy


“I recently read Transforming Your Self, which helped me fix some issues in my self-concepts that had been bothering me for over 20 years—issues that had been the root causes behind my anxiety, burnout, and depression. It's now been almost two months since your book helped me make those repairs, and I have been amazed to watch my psyche pretty much rebuild itself as a result. Among other things, I've been feeling confident in my ability to hold a job long-term, for pretty much the first time in my adult life. I'm also secure in a way that I never did before.

“I've had temporary highs from things like antidepressants before, all of which eventually subsided and made my feelings of hopelessness return—but this feels very unlike that. Antidepressants never changed the thought patterns behind my depression, they just made me temporarily feel good. Now I don't necessarily feel particularly super, but I experience very different thoughts. That makes me confident that these are the kinds of changes that will actually last.

“Three months later, the changes have mostly continued to persist—even if it's getting a little hard to tell for sure, since it gets harder and harder to remember the time before them. And of course there have also been occasional new insecurities revealing themselves, which have then responded to a combination of techniques from Transforming Your Self and other sources.”

—Kaj Sotala, Finland


[Photo credit: Celia Michon on Unsplash]


Your Instructor


Steve Andreas
Steve Andreas

Steve Andreas, M.A. has been a leader in the field of NLP for 4 decades. He has authored or co-authored many books and training manuals including Heart of the Mind, Transforming Your Self, Transforming Negative Self-Talk, the NLP Practitioner Training Manual, the NLP Master Practitioner Training Manual, and more. Steve has also produced over 50 therapy training videos and numerous articles.

He has been an invited presenter at the Psychotherapy Networker Symposium, and the Milton H. Erickson Brief Therapy Conference for the last 25 years. Steve is currently focusing on PTSD treatment and interventions, and is on the Board of an NLP Research group currently running a clinical study on PTSD treatment.

The researchable NLP derived protocol, Reconsolidation of Traumatic Memories (RTM), has relieved PTSD symptoms in less than five hours in preliminary clinical trials. The research in progress with PTSD affected veterans is being conducted by staff from Syracuse and Fairleigh Dickenson Universities, through a grant from New York State. Additional research grants to study the RTM PTSD Treatment Protocol have been applied for by staff trained by Steve at Ohio University.

He and his wife Connirae have developed or refined many approaches applicable to PTSD treatment, and their work has been published in over 15 languages.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Satisfaction Guarantee!

We expect you'll be more than happy with the benefits of this course. However, if you're not pleased with the material in the first 30 days, you can get a full refund by contacting Teachable.

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